Business model canvas

The Business Model Canvas: The DNA of Your Organization

What is the Business Model Canvas?

The Business Model Canvas visualizes the critical elements that form the DNA of your organization. It helps you structure and analyze essential aspects of your operations. With our free downloadable template, you can immediately start filling in these elements and develop a tailored business model for your company.

Key Elements of the Business Model Canvas

• Value Proposition
  What are you offering, and what are you selling? Which products or services do you provide, and what strategic choices guide your offerings?
• Customer Segments 
  Who are your ideal customers? Consider loyal fans, influencers, and even potential blockers who may impact your strategy.
• Channels
  Through which channels do you reach your ideal customers? This includes both marketing and distribution channels.
• Customer Relationships 
  How do you maintain relationships with your customers? What is your strategy for increasing customer satisfaction and loyalty?
• Revenue Streams 
  What are your revenue sources and objectives? How do you generate income, and what are your financial ambitions?
• Key Resources 
  What do you need to achieve your objectives? This includes personnel, technology, capital, and other critical resources.
• Key Activities 
  What activities are essential for delivering your value proposition?
• Key Partners 
  Which partners and suppliers do you collaborate with to deliver your value proposition?
• Cost Structure
  What are the underlying costs? How much does it cost to implement your strategies and carry out key activities?

Completing each of these sections provides an overview that every decision-maker should have at their fingertips. This canvas is not just a strategic plan but the heartbeat of your organization.

The Benefits of Partnering with Markies

Markies offers extensive support in completing and optimizing your Business Model Canvas. Our experts perform a thorough strategic analysis of your current business model, identifying strengths and weaknesses. We facilitate interactive workshops where we collaboratively fill out the canvas with your team, ensuring valuable input and increased team engagement. This approach provides not only a solid foundation for your business model but also concrete action plans that can be immediately implemented.