Trends Business Information (TBI) is part of the Roularta Media Group. Every business is unique and requires a specific approach. Through data integrations, marketing tools, trade information, and visibility formulas, Trends Business Information provides a 360° toolbox with convenient dashboards, reports, and web tools.
The management of Trends Business Information (TBI) is engaged in a strategic exercise aimed at securing the future of the organization. They are examining all aspects of the business to ensure that the value proposition continues to align with the company’s various customer groups.
Business Model Canvas
Using such a canvas, we can fine-tune the value proposition. This was done through a workshop where we also further defined the ‘why.’
Buyer Journey
During that workshop, various answers were formulated to the question, ‘How does a prospect purchase from Trends Business Information?’ This was done for each of the three different product categories: trade information, data platforms, and media visibility.
Ideal Customer Profile
Finally, several personas were identified and aligned. These were then compared with the entire segmentation section.
The three exercises have enabled Trends Business Information to further outline their entire organization and critically examine the current organization and what strategic elements are missing in terms of people, process, and platform.
Kurt is a true ‘people person.’ He enjoys collaborating, helping people, making them better, guiding, and is incredibly customer-oriented. With over 20 years of experience in various executive marketing and sales roles, he now combines the human and emotional aspects with a strong results-oriented mindset when it comes to sales and marketing figures.
Hans has been active as a strategist for over 20 years, where he has led internal company transformations for several major names, including RHI Inc, Bisnode, Selligent, Neckermann, Coca-cola, Agilitas Group, Ikea, and many other players. He is also involved in the startup scene as a mentor at the accelerator fund Birdhouse.
A one-hour sounding board session for you to share your story and explore how we can support you.
Registration number DV.A247207
