In this video, we dive deeper into how marketing and sales departments can effectively work together to achieve structural growth for 2025 and 2026. We discuss the importance of aligning technology and tools, such as CRM packages, and how this lays the foundation for a joint strategy. In addition, we cover how to ensure clear collaboration as marketing and sales directors, both formally and informally, including performance reviews and regular check-ins.
Another crucial element is establishing a joint marketing and sales budget, and encouraging your team’s growth through education, training and coaching. These steps are essential to a successful strategy and sustainable growth of your organization. Get started today with the tips and insights from this video!
