
The Employer Branding Canvas: Build an Irresistible Brand
Attracting and retaining top talent is essential for any successful company. A strong employer brand can make all the difference. The canvas helps you develop your employer branding strategy.
Go step by step through the different phases to achieve a unique and authentic result that perfectly matches your company. The phases include:
- Mission: What is the purpose of your organization? Why do you exist?
- Vision: What does your company strive for in the future?
- Purpose: What is the deeper meaning behind the work you do?
- Employee Value Proposition (EVP): What unique benefits do you offer your employees?
- Audience Segmentation: Who are your ideal employees? What characteristics and needs do they have?
- Success Factors: What are the critical success factors to achieve your goals?
- Team Dynamics: How does your team work together? What are the relationships and dynamics?
- Internal and External Communication Planning: How do you communicate your employer brand both internally and externally?
This template is free. Quickly and easily create your own employer branding profile.
It will help you convince your colleagues and management of your structured, professional approach. Wishing you every success!
Collaborating with Markies?
Markies offers help and support to improve your employer branding. Here are the advantages:
Our experts assist you in analyzing your current situation and help identify strengths and weaknesses in your employer brand. In workshops, we work together with your team to complete the Employer Branding Canvas, providing valuable input and engagement from everyone involved.
After the strategic sessions, we translate the insights into concrete tactical action plans that can be implemented immediately. We also help you create your communication plan. These plans are designed for both inside and outside the company and help promote your employer brand effectively.

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