How to easily define your employee value proposition.


Markies Shoot at Yust

Welcome to this comprehensive, unique, and engaging guide on defining your Employee Proposition, also known as Employee Value Proposition (EVP). First, let’s explore why it’s essential to have a strong EVP, and then we’ll delve into the steps you should take to establish your own EVP. 

Why is an Employee Proposition Important? 

A well-defined employee proposition helps your company attract and retain talented professionals. It’s a critical element in convincing potential employees to choose your organization and keeping current employees satisfied. A strong EVP can set your company apart from the competition and foster a positive company culture. 

Step 1: Engage the Right People

Assemble your team 

To define your employee proposition, it’s crucial to know who needs to be involved in the process. Typically, this includes managers, HR professionals, and employees from various departments. Make sure to put together a diverse team to gain a broad range of insights and perspectives. 

The Power of EVP: Crafting a narrative that attracts and retains top talent!

Markies Shoot at Yust

Step 2: Determine Your 'Why'

Find your core values and motivations 

The foundation of your EVP is the answer to the question, “Why?” — Why would people want to work for your company? It’s important to establish clear core values and motivations that differentiate your organization from others. This ‘Why’ should be authentic and compelling, ranging from a unique company culture to comprehensive benefits.

Step 3: Communicate Your Employee Proposition

Spread the word 

After defining your EVP, it’s time to communicate it. Use various channels like your website, social media, and job listings to share your employee proposition. Ensure that your message is consistent and compelling to attract potential employees and retain current ones. 

Brainstorm for a Better Employee Proposition 

If you need assistance in enhancing your EVP, don’t hesitate to reach out to experts in the field. They can provide valuable insights and guide you through the process of defining and communicating your employee proposition. This ensures that your organization remains attractive to talented professionals, keeping your team content and motivated. 

Scroll to Top