Challenge yourself! yes, you too dear CEO!


Markies Shoot at Yust

As a mentor of Birdhouse, I’ve been lucky enough over the past years to be able to coach various startups, and what I notice time and time again is that the CEOs (so the boss 😉) of a company are crucial for the future.

And especially today, where evolution is racing by at a rapid pace and you constantly have to be able to adapt to your target audience (and don’t forget your internal audience).

it's time
to align your

✅ Most CEOs will say: “yes but, I’m not the company, we are a whole team”. 💥 Fair, but if the captain of a ship sticks to the way of working, even with a team, not much changes.

And that’s where the difference with startups lies, they are forced to regularly hold a mirror up to themselves and make a “pivot” where necessary for the benefit of the company. That mentality is so crucial in every enterprise because best executive boards in the country, you can’t know everything, you are probably also spending more than 70% of your time solving yesterday’s problems and that’s normal, we call that the “rat race” and the ship’s captain can then sometimes also fall into micro management (because the rat race is never resolved), which slows down the whole ship and in some cases even regress.

🎯How can you then give your company a proverbial ‘red bull’? Well, by letting yourself be guided by professionals who have years of experience in helping businesses grow, who hold up the necessary mirror to you without falling into horizon 5,6,7,8,9 strategies that never happen anyway.

Would you like to chat over a cup of coffee or tea ☕🫖 and see where your company stands or what your reflection in the mirror is? If so, be sure to give me a shout!

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