Discover your Employee value proposition
In the video “How to Define an Employee Value Proposition,” Hans Smellinckx from Markies explains how to create a powerful value proposition for employees in three steps. This process doesn’t start in an ivory tower but is developed collaboratively with your team.
Build a strong foundation together
The first step is to gather employees who are willing to contribute and support this proposition within your organization. The second step involves establishing your organization’s ‘why.’ Why do employees want to work for you? This requires open discussion about the company’s values at a societal, personal, and sustainability level.
Communicate effectively and with engagement
It’s essential to communicate regularly about your value proposition, not just in policy documents. The CEO plays a crucial role in actively conveying why working at the organization is appealing. Create engaging content and videos about these values and let the team that developed the proposition create their own content.
Spread your vision broadly
By spreading your ‘why’ like an oil stain within the organization, you effectively motivate employees. This forms your employee value proposition, helping potential and current employees understand why they should want to engage and remain involved
