Explaining the Customer Journey Map

In this video, I will teach you the basics of customer journey mapping in Dutch, followed by a tutorial. This is one of the most powerful techniques you can use to drastically improve customer experience and your business’s performance. By understanding exactly where your customers are in their buying cycle, you can develop much more compelling products and services to transform them from a ‘potential’ customer to a ‘loyal’ customer. You will also learn how customer journey mapping relates to Value Propositions and Design Thinking.

What you will learn:

  • What customer journey mapping is and why it’s so important.
  • The four phases of a customer journey map.
  • How to expand the customer journey map into a service blueprint.
  • Practical tips on how to quickly get started with your customer journey mapping.
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