What is the role of marketing within a sales pipeline?

Are you looking for ways to improve your Sales and Marketing activities and achieve better results without investing extra money? As a Sales and Marketing Director, there are three concrete tips you can apply today to enhance your performance. Tip number one is to regularly sit down with your marketing and sales teams to discuss the criteria for marketing and sales qualified leads. Tip number two is to conduct win and loss analyses of your opportunities in the sales pipeline on a regular basis so that you precisely understand why you’re winning or losing deals. And tip number three is to collaborate with your teams to create a comprehensive mapping of the buyer journey and customer journey of your prospects and customers. With these tips, you can achieve up to a 10% improvement in results without investing additional funds. Watch this video now and discover how you can enhance your sales and marketing performance!