How to create a converting content plan?

Discover how, as a marketing and sales team, you can collaborate on content creation to generate more leads and increase revenue! In this video, you’ll learn how to organize a workshop between sales and marketing to map out the buyer journey of your potential customers. Learn how to identify 4 crucial phases where you need different types of content to challenge, inform, educate, and prompt your prospects to take action. From status quo to consideration, find out how to create relevant, engaging content that assists your prospects in making the right decisions. Watch this video now and learn how to elevate your content strategy!