In this video, we discuss how marketing can take over a larger part of the customer journey from the sales team.

Traditionally, sales managed the entire process, but in 2024, a significant portion of the sales funnel can be effectively handled by marketing. Through marketing automation, the marketing team can closely track, qualify, and warm up potential clients before handing them over to sales. This ensures that your sales team only engages with well-qualified leads who are already interested and ready to convert. This approach gives your sales team more breathing room to focus on the customers who truly add value and generate margin.