{"id":5261,"date":"2025-01-11T12:41:37","date_gmt":"2025-01-11T12:41:37","guid":{"rendered":"https:\/\/markies.be\/?p=5261"},"modified":"2024-08-27T09:36:15","modified_gmt":"2024-08-27T09:36:15","slug":"effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience","status":"publish","type":"post","link":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/","title":{"rendered":"How to reach &#038; retain your ideal target audience?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5261\" class=\"elementor elementor-5261 elementor-5244\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69f506d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"69f506d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eeebbb8\" data-id=\"eeebbb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9d65343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d65343\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8a69d9f\" data-id=\"8a69d9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a60a0d elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"7a60a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markies.be\/blogs\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO OVERVIEW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2930f elementor-widget elementor-widget-post-info\" data-id=\"8e2930f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0f79825 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">BLOG<\/span>, <span class=\"elementor-post-info__terms-list-item\">SALES<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cab733 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6cab733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to reach &#038; retain your ideal target audience?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032bd1c elementor-widget elementor-widget-post-info\" data-id=\"032bd1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5b984b2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/markies.be\/en\/2025\/01\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>January 11, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8a0e19c\" data-id=\"8a0e19c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e060e2 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"9e060e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10 MIN LEZEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f88aa3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f88aa3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bdb7d5b\" data-id=\"bdb7d5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34caace elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"34caace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1-1024x684.jpg\" class=\"attachment-large size-large wp-image-5250\" alt=\"\" srcset=\"https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1-1024x684.jpg 1024w, https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1-300x200.jpg 300w, https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1-768x513.jpg 768w, https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1-1536x1025.jpg 1536w, https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1-600x401.jpg 600w, https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cf4356 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cf4356\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf68192\" data-id=\"bf68192\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdeac6a elementor-widget elementor-widget-text-editor\" data-id=\"cdeac6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Do you know your ideal target group well? To attract new customers and expand your customer base, it is crucial to know your top customers well. This will add a personal touch to your sales and marketing results, which will increase your success. In this article, you will discover how an ideal customer profile can strengthen your marketing and sales activities, and how to better understand them with our<span style=\"color: #ff99cc;\"> Ideal Client Profile Canvas<\/span>.\u00a0<\/strong><\/p><p>It is one of those pitfalls that happens to organisations all too often: The focus in your marketing mix is sometimes too much on WHAT you are selling, losing sight of WHO you are selling to. However, this is crucial for strong customer relationships, because even with the best product in the world, you won&#8217;t achieve success if you target the wrong audience (or if you target your current audience in the wrong way).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b16a5 elementor-widget elementor-widget-heading\" data-id=\"c5b16a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The classic pitfall in marketing and communications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6491dc2 elementor-widget elementor-widget-text-editor\" data-id=\"6491dc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many companies target the widest possible audience with their marketing. They think, &#8220;The bigger my customer base, the more it will generate.&#8221; This seems logical, but unfortunately does not always work. With a general, ineffective message, you convince fewer potential customers and are less likely to attract new ones. Successful communication requires <strong>a super-concrete and specific message<\/strong>. This only works if you focus your sales and marketing activities on <strong>a small, clearly defined target group with specific needs and wishes<\/strong>. That way, you can tell exactly the things that strike the right chord and make your marketing much more effective. But how exactly do you find those ideal customers who will bring you the most?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c6c3ae8\" data-id=\"c6c3ae8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-259d701 elementor-widget elementor-widget-heading\" data-id=\"259d701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sales is evolving along with various sectors, with colleagues increasingly contributing to the sales funnel through direct or indirect contact with customers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b47f4 elementor-widget elementor-widget-image\" data-id=\"81b47f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/markies.be\/wp-content\/uploads\/2023\/07\/n3.png\" class=\"attachment-large size-large wp-image-248\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f0ffe2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0ffe2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac64bad\" data-id=\"ac64bad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1f867f elementor-widget elementor-widget-heading\" data-id=\"a1f867f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Ideal Client Profile Canvas for sharper marketing and sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d586544 elementor-widget elementor-widget-text-editor\" data-id=\"d586544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Collecting basic marketing data such as age, gender and location is nowhere near enough to really get your marketing messages in focus these days. You need to dig much deeper, to know your ideal customer on an intimate level, down to the smallest details.<span style=\"color: #ff99cc;\"> Ideal Client Profile Canvas<\/span> is an excellent tool for achieving this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbedfe9 elementor-widget elementor-widget-text-editor\" data-id=\"dbedfe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>The <span style=\"color: #ff99cc;\"><a style=\"color: #ff99cc;\" href=\"https:\/\/markies.be\/workshop\/ideaal-klantprofiel\/\">Ideal Client Profile Canvas<\/a><\/span> is like an outline of your <strong>ideal client<\/strong> &#8211; the one who truly gets value from your product or service and in turn adds value to your business. In short, these are the customers you secretly hope for. They give you valuable insights for your sales and marketing plans, so you can focus your <strong>precious time and resources on the right customers<\/strong> and <strong>communicate in a personalised way for higher conversion<\/strong>.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6163615 elementor-widget elementor-widget-heading\" data-id=\"6163615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ideal client profile versus buyer persona<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e4b7f elementor-widget elementor-widget-text-editor\" data-id=\"66e4b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the marketing world, you often hear the term &#8220;buyer persona&#8221; thrown around. This is really nothing more than a <strong>detailed description of your target audience<\/strong>, presented as an individual with their own name and personality. Although &#8220;ideal client profile&#8221; and &#8220;buyer persona&#8221; are often used interchangeably, they are extensions of each other rather than synonyms. Your ideal client profile is an outline of the type of person or company your ultimate client should be, while a buyer persona offers more in-depth analysis of potential buyers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7d9e4 elementor-widget elementor-widget-text-editor\" data-id=\"7d7d9e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>You can see the ideal customer profile on the <span style=\"color: #ff99cc;\"><a style=\"color: #ff99cc;\" href=\"https:\/\/markies.be\/en\/workshop\/ideal-client-profile\/\">Ideal Client Profile Canvas<\/a><\/span> as the ultimate potential buyer persona. Maybe there are even more than one and product A has a different type of ideal buyer than product B. So ideally, it&#8217;s best to create <strong>one to three Ideal Client Profile Canvases for your entire company.<\/strong><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0102b94\" data-id=\"0102b94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-172e7b7 elementor-widget elementor-widget-image\" data-id=\"172e7b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"1024\" src=\"https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0163-Kopie1-684x1024.jpg\" class=\"attachment-large size-large wp-image-5248\" alt=\"\" srcset=\"https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0163-Kopie1-684x1024.jpg 684w, https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0163-Kopie1-200x300.jpg 200w, https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0163-Kopie1-768x1151.jpg 768w, https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0163-Kopie1-1025x1536.jpg 1025w, https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0163-Kopie1-600x899.jpg 600w, https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0163-Kopie1.jpg 1068w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dedbf2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dedbf2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7435185\" data-id=\"7435185\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b535a0 elementor-widget elementor-widget-heading\" data-id=\"4b535a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting started with the Ideal Client Profile Canvas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0048b6e elementor-widget elementor-widget-text-editor\" data-id=\"0048b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Time to take action! Download the Ideal Client Profile Canvas, and then below we briefly go through the essential fields for a complete client profile:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e686c2 elementor-widget elementor-widget-heading\" data-id=\"5e686c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Data mapping<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea76399 elementor-widget elementor-widget-text-editor\" data-id=\"ea76399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The data mapping part includes the collection of some <strong>standard metrics that are vital to determine your ideal client profile<\/strong>. For a B2B analysis, things like industry, number of full-time employees, region, company turnover and total number of employees play a key role. If you are focusing on B2C, you probably look more at demographics such as age groups or education levels. This data helps identify your most engaged customers and provides insight into which customers are at the core of your ideal customer profile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6693f elementor-widget elementor-widget-heading\" data-id=\"ad6693f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Influences and factors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5929faf elementor-widget elementor-widget-text-editor\" data-id=\"5929faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this next part of our ideal client profile, we leave the standard criteria behind and focus on non-standard criteria specific to <strong>B2B activities<\/strong>. Think of crucial considerations, such as whether your client is primarily concerned with <strong>P&amp;L<\/strong> (profit) or is instead focused on <strong>customer relationships<\/strong> and <strong>employee experience<\/strong>. It is essential to identify such factors because the more you know about your customer&#8217;s priorities and values, the more targeted you can tailor your products and services to their specific needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-413f8a4\" data-id=\"413f8a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39afc38 elementor-widget elementor-widget-heading\" data-id=\"39afc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. The decision-making committee<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1668209 elementor-widget elementor-widget-text-editor\" data-id=\"1668209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, the decision-making committee is a key element in determining your ideal client profile. Who are the decision makers? What drives them and motivates them in their decision-making process? By properly understanding these dynamics and gaining these insights, you as an organisation can <strong>anticipate the needs of different stakeholders<\/strong>. This way, you align your approach to various interests and priorities and not only increase the likelihood of successful collaborations, but also strengthen the long-term relationship with your ideal client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ff434 elementor-widget elementor-widget-heading\" data-id=\"c0ff434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Attract and engage more clients?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32ebb7 elementor-widget elementor-widget-text-editor\" data-id=\"a32ebb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Still need some extra support to get to the bottom of your ideal client? Our Markies growth agents are ready to work with you through the steps of the <span style=\"color: #ff99cc;\"><a style=\"color: #ff99cc;\" href=\"https:\/\/markies.be\/en\/workshop\/ideal-client-profile\/\">Ideal Client Profile Canvas<\/a><\/span>. <span style=\"color: #ff99cc;\"><a style=\"color: #ff99cc;\" href=\"https:\/\/markies.be\/en\/contact\/\">Get in touch with us<\/a><\/span>, and we will schedule a digital session and discuss how we can make your marketing and sales processes super personal and successful. See you soon!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4bf013 elementor-widget elementor-widget-button\" data-id=\"b4bf013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markies.be\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's find your ideal clients together!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a96c5c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a96c5c7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2e8ef10\" data-id=\"2e8ef10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb2a507 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"bb2a507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markies.be\/blogs\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO OVERVIEW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how an ideal client profile can increase your marketing and sales success and use our Ideal Client Profile Canvas to fine-tune your strategy.<\/p>\n","protected":false},"author":7,"featured_media":5250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11,53],"tags":[],"class_list":["post-5261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-sales-workshop"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to reach &amp; retain your ideal target audience? - Markies<\/title>\n<meta name=\"description\" content=\"Discover how to attract and engage your ideal customers by understanding them deeply with our Ideal Client Profile Canvas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to reach &amp; retain your ideal target audience?\" \/>\n<meta property=\"og:description\" content=\"Discover how to attract and engage your ideal customers by understanding them deeply with our Ideal Client Profile Canvas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Markies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Markiesconsulting\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-11T12:41:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1068\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elke Ardies\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elke Ardies\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\\\/\"},\"author\":{\"name\":\"Elke Ardies\",\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#\\\/schema\\\/person\\\/521d5bfa73560432301238baf1ebb969\"},\"headline\":\"How to reach &#038; retain your ideal target audience?\",\"datePublished\":\"2025-01-11T12:41:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\\\/\"},\"wordCount\":965,\"publisher\":{\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/markies.be\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Markies_Yalokeuzeset_0062-Kopie1.jpg\",\"articleSection\":[\"BLOG\",\"SALES\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\\\/\",\"url\":\"https:\\\/\\\/markies.be\\\/en\\\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\\\/\",\"name\":\"How to reach & retain your ideal target audience? - Markies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/markies.be\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Markies_Yalokeuzeset_0062-Kopie1.jpg\",\"datePublished\":\"2025-01-11T12:41:37+00:00\",\"description\":\"Discover how to attract and engage your ideal customers by understanding them deeply with our Ideal Client Profile Canvas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/markies.be\\\/en\\\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/markies.be\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Markies_Yalokeuzeset_0062-Kopie1.jpg\",\"contentUrl\":\"https:\\\/\\\/markies.be\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Markies_Yalokeuzeset_0062-Kopie1.jpg\",\"width\":1600,\"height\":1068},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/markies.be\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to reach &#038; retain your ideal target audience?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#website\",\"url\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/\",\"name\":\"Markies\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#organization\",\"name\":\"Markies\",\"url\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/markies.be\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/markies.be\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.png\",\"width\":798,\"height\":284,\"caption\":\"Markies\"},\"image\":{\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Markiesconsulting\",\"https:\\\/\\\/www.instagram.com\\\/markiesconsulting\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/markiesconsulting\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@markiesconsulting3558\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#\\\/schema\\\/person\\\/521d5bfa73560432301238baf1ebb969\",\"name\":\"Elke Ardies\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f4aa4107224d87b66d0947823f42f65f75e126e8b285755d81dbd8dc49054566?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f4aa4107224d87b66d0947823f42f65f75e126e8b285755d81dbd8dc49054566?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f4aa4107224d87b66d0947823f42f65f75e126e8b285755d81dbd8dc49054566?s=96&d=mm&r=g\",\"caption\":\"Elke Ardies\"},\"sameAs\":[\"http:\\\/\\\/www.markies.be\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to reach & retain your ideal target audience? - Markies","description":"Discover how to attract and engage your ideal customers by understanding them deeply with our Ideal Client Profile Canvas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/","og_locale":"en_US","og_type":"article","og_title":"How to reach & retain your ideal target audience?","og_description":"Discover how to attract and engage your ideal customers by understanding them deeply with our Ideal Client Profile Canvas.","og_url":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/","og_site_name":"Markies","article_publisher":"https:\/\/www.facebook.com\/Markiesconsulting","article_published_time":"2025-01-11T12:41:37+00:00","og_image":[{"width":1600,"height":1068,"url":"https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1.jpg","type":"image\/jpeg"}],"author":"Elke Ardies","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elke Ardies","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/#article","isPartOf":{"@id":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/"},"author":{"name":"Elke Ardies","@id":"https:\/\/markies.live.digitalleap.agency\/#\/schema\/person\/521d5bfa73560432301238baf1ebb969"},"headline":"How to reach &#038; retain your ideal target audience?","datePublished":"2025-01-11T12:41:37+00:00","mainEntityOfPage":{"@id":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/"},"wordCount":965,"publisher":{"@id":"https:\/\/markies.live.digitalleap.agency\/#organization"},"image":{"@id":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1.jpg","articleSection":["BLOG","SALES"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/","url":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/","name":"How to reach & retain your ideal target audience? - Markies","isPartOf":{"@id":"https:\/\/markies.live.digitalleap.agency\/#website"},"primaryImageOfPage":{"@id":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/#primaryimage"},"image":{"@id":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1.jpg","datePublished":"2025-01-11T12:41:37+00:00","description":"Discover how to attract and engage your ideal customers by understanding them deeply with our Ideal Client Profile Canvas.","breadcrumb":{"@id":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/#primaryimage","url":"https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1.jpg","contentUrl":"https:\/\/markies.be\/wp-content\/uploads\/2024\/03\/Markies_Yalokeuzeset_0062-Kopie1.jpg","width":1600,"height":1068},{"@type":"BreadcrumbList","@id":"https:\/\/markies.be\/en\/effective-marketing-and-sales-how-to-reach-and-retain-your-ideal-target-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markies.be\/en\/home\/"},{"@type":"ListItem","position":2,"name":"How to reach &#038; retain your ideal target audience?"}]},{"@type":"WebSite","@id":"https:\/\/markies.live.digitalleap.agency\/#website","url":"https:\/\/markies.live.digitalleap.agency\/","name":"Markies","description":"","publisher":{"@id":"https:\/\/markies.live.digitalleap.agency\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markies.live.digitalleap.agency\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/markies.live.digitalleap.agency\/#organization","name":"Markies","url":"https:\/\/markies.live.digitalleap.agency\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/markies.live.digitalleap.agency\/#\/schema\/logo\/image\/","url":"https:\/\/markies.be\/wp-content\/uploads\/2023\/07\/logo.png","contentUrl":"https:\/\/markies.be\/wp-content\/uploads\/2023\/07\/logo.png","width":798,"height":284,"caption":"Markies"},"image":{"@id":"https:\/\/markies.live.digitalleap.agency\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Markiesconsulting","https:\/\/www.instagram.com\/markiesconsulting\/","https:\/\/www.linkedin.com\/company\/markiesconsulting\/","https:\/\/www.youtube.com\/@markiesconsulting3558"]},{"@type":"Person","@id":"https:\/\/markies.live.digitalleap.agency\/#\/schema\/person\/521d5bfa73560432301238baf1ebb969","name":"Elke Ardies","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f4aa4107224d87b66d0947823f42f65f75e126e8b285755d81dbd8dc49054566?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f4aa4107224d87b66d0947823f42f65f75e126e8b285755d81dbd8dc49054566?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4aa4107224d87b66d0947823f42f65f75e126e8b285755d81dbd8dc49054566?s=96&d=mm&r=g","caption":"Elke Ardies"},"sameAs":["http:\/\/www.markies.be"]}]}},"_links":{"self":[{"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/posts\/5261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/comments?post=5261"}],"version-history":[{"count":17,"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/posts\/5261\/revisions"}],"predecessor-version":[{"id":7496,"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/posts\/5261\/revisions\/7496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/media\/5250"}],"wp:attachment":[{"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/media?parent=5261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/categories?post=5261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/tags?post=5261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}