{"id":7399,"date":"2024-08-22T08:35:54","date_gmt":"2024-08-22T08:35:54","guid":{"rendered":"https:\/\/markies.be\/?post_type=academy&#038;p=7399"},"modified":"2024-08-22T11:03:39","modified_gmt":"2024-08-22T11:03:39","slug":"value-proposition-explained","status":"publish","type":"academy","link":"https:\/\/markies.be\/en\/academy\/value-proposition-explained\/","title":{"rendered":"Value proposition explained"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7399\" class=\"elementor elementor-7399 elementor-7392\" data-elementor-post-type=\"academy\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d43b8c6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d43b8c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-053025b\" data-id=\"053025b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-303cd3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"303cd3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5e2350\" data-id=\"b5e2350\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-579ee9a elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"579ee9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markies.be\/en\/academy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO OVERVIEW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91069c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"f91069c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Value proposition explained<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc72cef elementor-widget elementor-widget-post-info\" data-id=\"cc72cef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5b984b2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/markies.be\/en\/2024\/08\/22\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 22, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a906393\" data-id=\"a906393\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bccaee4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bccaee4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2661eb5\" data-id=\"2661eb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c76d41 elementor-widget elementor-widget-video\" data-id=\"0c76d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/MxPsH9Mmc3s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-999a191 elementor-widget elementor-widget-text-editor\" data-id=\"999a191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Markies we help companies to clearly define their value proposition and communicate effectively to the outside world. A strong value proposition is essential to present your offer in a qualitative way.<\/p><p>In this video we explain how our value proposition canvas can help you think from the customer&#8217;s perspective: what are their pain points, what tasks do they take on and what benefits do they gain from working with your company? We then match these insights with your company&#8217;s internal strategy, so that your offering perfectly meets the needs of your customers.<\/p><p>Writing down a value proposition is not only a must for your marketing and sales departments, but it also forms the basis for effective communication within any company, large or small. Do you want to grow your company structurally? Then start with a clear value proposition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d30be5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d30be5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-35edc4f\" data-id=\"35edc4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24e4138 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"24e4138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markies.be\/en\/academy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO OVERVIEW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d7e3cd\" data-id=\"7d7e3cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Watch the video here!<\/p>\n","protected":false},"featured_media":0,"template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-7399","academy","type-academy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Value proposition explained - Markies<\/title>\n<meta name=\"description\" content=\"Discover how Markies can help you create a strong value proposition that meets the needs of your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markies.be\/en\/academy\/value-proposition-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value proposition explained\" \/>\n<meta property=\"og:description\" content=\"Discover how Markies can help you create a strong value proposition that meets the needs of your customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markies.be\/en\/academy\/value-proposition-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"Markies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Markiesconsulting\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-22T11:03:39+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/academy\\\/value-proposition-explained\\\/\",\"url\":\"https:\\\/\\\/markies.be\\\/en\\\/academy\\\/value-proposition-explained\\\/\",\"name\":\"Value proposition explained - Markies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#website\"},\"datePublished\":\"2024-08-22T08:35:54+00:00\",\"dateModified\":\"2024-08-22T11:03:39+00:00\",\"description\":\"Discover how Markies can help you create a strong value proposition that meets the needs of your customers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/academy\\\/value-proposition-explained\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/markies.be\\\/en\\\/academy\\\/value-proposition-explained\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/academy\\\/value-proposition-explained\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/markies.be\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Value proposition explained\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#website\",\"url\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/\",\"name\":\"Markies\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#organization\",\"name\":\"Markies\",\"url\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/markies.be\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/markies.be\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.png\",\"width\":798,\"height\":284,\"caption\":\"Markies\"},\"image\":{\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Markiesconsulting\",\"https:\\\/\\\/www.instagram.com\\\/markiesconsulting\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/markiesconsulting\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@markiesconsulting3558\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Value proposition explained - Markies","description":"Discover how Markies can help you create a strong value proposition that meets the needs of your customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markies.be\/en\/academy\/value-proposition-explained\/","og_locale":"en_US","og_type":"article","og_title":"Value proposition explained","og_description":"Discover how Markies can help you create a strong value proposition that meets the needs of your customers.","og_url":"https:\/\/markies.be\/en\/academy\/value-proposition-explained\/","og_site_name":"Markies","article_publisher":"https:\/\/www.facebook.com\/Markiesconsulting","article_modified_time":"2024-08-22T11:03:39+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/markies.be\/en\/academy\/value-proposition-explained\/","url":"https:\/\/markies.be\/en\/academy\/value-proposition-explained\/","name":"Value proposition explained - Markies","isPartOf":{"@id":"https:\/\/markies.live.digitalleap.agency\/#website"},"datePublished":"2024-08-22T08:35:54+00:00","dateModified":"2024-08-22T11:03:39+00:00","description":"Discover how Markies can help you create a strong value proposition that meets the needs of your customers.","breadcrumb":{"@id":"https:\/\/markies.be\/en\/academy\/value-proposition-explained\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markies.be\/en\/academy\/value-proposition-explained\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markies.be\/en\/academy\/value-proposition-explained\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markies.be\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Value proposition explained"}]},{"@type":"WebSite","@id":"https:\/\/markies.live.digitalleap.agency\/#website","url":"https:\/\/markies.live.digitalleap.agency\/","name":"Markies","description":"","publisher":{"@id":"https:\/\/markies.live.digitalleap.agency\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markies.live.digitalleap.agency\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/markies.live.digitalleap.agency\/#organization","name":"Markies","url":"https:\/\/markies.live.digitalleap.agency\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/markies.live.digitalleap.agency\/#\/schema\/logo\/image\/","url":"https:\/\/markies.be\/wp-content\/uploads\/2023\/07\/logo.png","contentUrl":"https:\/\/markies.be\/wp-content\/uploads\/2023\/07\/logo.png","width":798,"height":284,"caption":"Markies"},"image":{"@id":"https:\/\/markies.live.digitalleap.agency\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Markiesconsulting","https:\/\/www.instagram.com\/markiesconsulting\/","https:\/\/www.linkedin.com\/company\/markiesconsulting\/","https:\/\/www.youtube.com\/@markiesconsulting3558"]}]}},"_links":{"self":[{"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/academy\/7399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/academy"}],"about":[{"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/types\/academy"}],"version-history":[{"count":12,"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/academy\/7399\/revisions"}],"predecessor-version":[{"id":7426,"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/academy\/7399\/revisions\/7426"}],"wp:attachment":[{"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/media?parent=7399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}