{"id":1993,"date":"2023-09-07T14:39:03","date_gmt":"2023-09-07T14:39:03","guid":{"rendered":"https:\/\/markies.digitalleap.agency\/?post_type=academy&#038;p=1993"},"modified":"2024-09-19T13:22:30","modified_gmt":"2024-09-19T13:22:30","slug":"how-to-break-down-silos-between-marketing-and-sales","status":"publish","type":"academy","link":"https:\/\/markies.be\/en\/academy\/how-to-break-down-silos-between-marketing-and-sales\/","title":{"rendered":"How to break down silos between marketing and sales?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1993\" class=\"elementor elementor-1993\" data-elementor-post-type=\"academy\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d43b8c6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d43b8c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-053025b\" data-id=\"053025b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-303cd3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"303cd3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5e2350\" data-id=\"b5e2350\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-579ee9a elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"579ee9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markies.be\/en\/academy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO OVERVIEW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91069c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"f91069c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to break down silos between marketing and sales?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc72cef elementor-widget elementor-widget-post-info\" data-id=\"cc72cef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5b984b2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/markies.be\/en\/2023\/09\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>September 7, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a906393\" data-id=\"a906393\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bccaee4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bccaee4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2661eb5\" data-id=\"2661eb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c76d41 elementor-widget elementor-widget-video\" data-id=\"0c76d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=hp1Vr3i-yC8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-999a191 elementor-widget elementor-widget-text-editor\" data-id=\"999a191\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Collaboration is essential<\/h2>\n<p>In the video &#8220;How to Break Down Silos Between Marketing and Sales&#8221; by Kurt Ghijsbrecht (note: Dutch spoken), the importance of collaboration between marketing and sales teams is emphasized. The bad news is that there&#8217;s no room for individualism; the good news is that working together improves results.<\/p>\n<h2>Practical tips for teamwork<\/h2>\n<p>The video offers practical tips to promote collaboration. A first step is to place marketing and sales in the same space so they can learn from each other. Additionally, it&#8217;s crucial that both teams have the same objectives, as they jointly manage the same pipeline.<\/p>\n<h2>Equality in compensation<\/h2>\n<p>Kurt urges CEOs to consider the compensation structures of marketing and sales. It&#8217;s important to create equality in both fixed and variable compensation, since both teams work towards the same goals together.<\/p>\n<h2>Organize interactive workshops<\/h2>\n<p>Workshops between marketing and sales can aid in documenting customer behavior and optimizing support processes. These workshops result in quick wins and potentially larger breakthroughs in both customer and internal processes.<\/p>\n<h2>Benefits of effective collaboration<\/h2>\n<p>By following these recommendations, companies can achieve better close ratios, leading to more satisfied customers and employees, and ultimately better business results. Ask yourself: what are you waiting for? Watch the video for deeper insights!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d30be5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d30be5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-35edc4f\" data-id=\"35edc4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24e4138 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"24e4138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markies.be\/en\/academy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO OVERVIEW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d7e3cd\" data-id=\"7d7e3cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Watch the video here!<\/p>\n","protected":false},"featured_media":0,"template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-1993","academy","type-academy","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to break down silos between marketing and sales? - Markies<\/title>\n<meta name=\"description\" content=\"How to break down silos between marketing and sales?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/markies.be\/en\/academy\/how-to-break-down-silos-between-marketing-and-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to break down silos between marketing and sales?\" \/>\n<meta property=\"og:description\" content=\"How to break down silos between marketing and sales?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/markies.be\/en\/academy\/how-to-break-down-silos-between-marketing-and-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Markies\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Markiesconsulting\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-19T13:22:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/academy\\\/how-to-break-down-silos-between-marketing-and-sales\\\/\",\"url\":\"https:\\\/\\\/markies.be\\\/en\\\/academy\\\/how-to-break-down-silos-between-marketing-and-sales\\\/\",\"name\":\"How to break down silos between marketing and sales? - Markies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#website\"},\"datePublished\":\"2023-09-07T14:39:03+00:00\",\"dateModified\":\"2024-09-19T13:22:30+00:00\",\"description\":\"How to break down silos between marketing and sales?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/academy\\\/how-to-break-down-silos-between-marketing-and-sales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/markies.be\\\/en\\\/academy\\\/how-to-break-down-silos-between-marketing-and-sales\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/markies.be\\\/en\\\/academy\\\/how-to-break-down-silos-between-marketing-and-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/markies.be\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to break down silos between marketing and sales?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#website\",\"url\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/\",\"name\":\"Markies\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#organization\",\"name\":\"Markies\",\"url\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/markies.be\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/markies.be\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.png\",\"width\":798,\"height\":284,\"caption\":\"Markies\"},\"image\":{\"@id\":\"https:\\\/\\\/markies.live.digitalleap.agency\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Markiesconsulting\",\"https:\\\/\\\/www.instagram.com\\\/markiesconsulting\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/markiesconsulting\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@markiesconsulting3558\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to break down silos between marketing and sales? - Markies","description":"How to break down silos between marketing and sales?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/markies.be\/en\/academy\/how-to-break-down-silos-between-marketing-and-sales\/","og_locale":"en_US","og_type":"article","og_title":"How to break down silos between marketing and sales?","og_description":"How to break down silos between marketing and sales?","og_url":"https:\/\/markies.be\/en\/academy\/how-to-break-down-silos-between-marketing-and-sales\/","og_site_name":"Markies","article_publisher":"https:\/\/www.facebook.com\/Markiesconsulting","article_modified_time":"2024-09-19T13:22:30+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/markies.be\/en\/academy\/how-to-break-down-silos-between-marketing-and-sales\/","url":"https:\/\/markies.be\/en\/academy\/how-to-break-down-silos-between-marketing-and-sales\/","name":"How to break down silos between marketing and sales? - Markies","isPartOf":{"@id":"https:\/\/markies.live.digitalleap.agency\/#website"},"datePublished":"2023-09-07T14:39:03+00:00","dateModified":"2024-09-19T13:22:30+00:00","description":"How to break down silos between marketing and sales?","breadcrumb":{"@id":"https:\/\/markies.be\/en\/academy\/how-to-break-down-silos-between-marketing-and-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/markies.be\/en\/academy\/how-to-break-down-silos-between-marketing-and-sales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/markies.be\/en\/academy\/how-to-break-down-silos-between-marketing-and-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/markies.be\/en\/home\/"},{"@type":"ListItem","position":2,"name":"How to break down silos between marketing and sales?"}]},{"@type":"WebSite","@id":"https:\/\/markies.live.digitalleap.agency\/#website","url":"https:\/\/markies.live.digitalleap.agency\/","name":"Markies","description":"","publisher":{"@id":"https:\/\/markies.live.digitalleap.agency\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/markies.live.digitalleap.agency\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/markies.live.digitalleap.agency\/#organization","name":"Markies","url":"https:\/\/markies.live.digitalleap.agency\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/markies.live.digitalleap.agency\/#\/schema\/logo\/image\/","url":"https:\/\/markies.be\/wp-content\/uploads\/2023\/07\/logo.png","contentUrl":"https:\/\/markies.be\/wp-content\/uploads\/2023\/07\/logo.png","width":798,"height":284,"caption":"Markies"},"image":{"@id":"https:\/\/markies.live.digitalleap.agency\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Markiesconsulting","https:\/\/www.instagram.com\/markiesconsulting\/","https:\/\/www.linkedin.com\/company\/markiesconsulting\/","https:\/\/www.youtube.com\/@markiesconsulting3558"]}]}},"_links":{"self":[{"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/academy\/1993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/academy"}],"about":[{"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/types\/academy"}],"version-history":[{"count":11,"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/academy\/1993\/revisions"}],"predecessor-version":[{"id":8011,"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/academy\/1993\/revisions\/8011"}],"wp:attachment":[{"href":"https:\/\/markies.be\/en\/wp-json\/wp\/v2\/media?parent=1993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}