In this video, we introduce the Golden Smarketing Circle, the DNA of growth for companies shaping their future. We explain why this model is key for reflecting on past achievements and identifying new growth opportunities. The Golden Smarketing Circle begins with a solid foundation: a clearly defined mission and vision embraced by the entire organization.
Next, we discuss the Growth Canvas, a mission document that turns your strategy into an actionable plan. Here, you identify the necessary resources, structures, and KPIs to reach your goals, enhanced by a value proposition focused on customer pains and gains. These insights are crucial for both sales and marketing strategies.
Then, we explore the customer profile: who are your customers, which companies make up your target market, and who has decision-making power within them? The process concludes with the customer journey, where you analyze how customers interact with your company and identify missed opportunities. By assigning clear roles and responsibilities in service designs, and turning them into an operational plan, you create an efficient, customer-focused organization.
This ultimately leads to a sales and marketing plan where you know exactly who, what, and how to communicate to achieve operational excellence. Annual reviews of the customer journey, especially involving sales and marketing, ensure continuous improvement and opportunity maximization.
Discover in this video how the Golden Smarketing Circle drives structural growth and keeps your customers at the center.
