In this video, you’ll learn how to map out a customer journey and why this is a crucial step in growing your organization. Creating a customer journey not only helps you understand how customers move through your services and departments, but also helps you identify bottlenecks and opportunities for growth.
We’ll discuss how the marketing and sales teams are jointly responsible for managing the customer journey and why it’s important to evaluate it annually. Are there areas for improvement? Are there obstacles that have not yet been resolved? By integrating this process into your organization, you can make structural changes that lead to a more efficient, customer-centric business.
It also explains how you develop a focused sales and marketing plan. This plan helps you determine each year what pain points there are and how to solve them so that the customer always remains the focus. This process provides the foundation for structural growth and success for your organization.
Whether you are just starting to improve your customer journey or are already advanced, this video provides valuable insights to take your organization to the next level. Good luck!
